VITAMIN C AND IMMUNITY
THE TRUE LINK BETWEEN VITAMIN C AND THE COMMON COLD
For centuries, vitamin C has been widely known and associated with immunity health and defence against illnesses such as the common cold. This theory particularly gained momentum following the publication of Vitamin C and the Common Cold by esteemed Chemist and Nobel Prize winner, Linus Pauling, which encouraged the idea that vitamin C taken in large quantities could reduce the duration and severity of the common cold . In recent years, other studies have also proven the theory that vitamin C not only boosts the immune system and therefore prevents contractions of common illnesses such as the common cold; it is also one of the best known preventions for other illnesses .
ADDITIONAL BENEFITS OF VITAMIN C
Contributes to the normal immune system function
Contributes to the reduction of tiredness and fatigue
Contributes to iron absorption from food
Necessary for normal connective tissue structure and function
Necessary for normal blood vessel structure and function
Contributes to cell protection from free radical damage
Necessary for normal neurological function
Contributes to normal collagen formation for the normal structure of cartilage and bones
Contributes to normal collagen formation for the normal function of teeth and gums
Contributes to normal collagen formation for the normal function of skin
Contributes to normal energy metabolism
Contributes to normal psychological function
VITAMIN C DEFICIENCY
Apart from this nutrient being responsible for good health when taken regularly, lack or deficiency of vitamin C is said to have many negative health implications such as fatigue, depression, muscle and joint pain, bruising and in severe cases, can cause scurvy. This is easily preventable if monitored and managed.
SOURCES OF VITAMIN C
With the inability to produce vitamin C, humankind need to acquire this vitamin from outside sources such as foods. While there are many vitamin C rich foods including citrus fruits, strawberries, kiwi fruit, broccoli, red and green bell pepper, tomatoes and potatoes; it is difficult to measure exact vitamin C intake and whether the recommended dietary intake is being met. Today’s western diet is often deficient in plant-based foods and this vital nutrient.
Supplementation is therefore often required, however most options today are produced synthetically and not from wholefood sources. VITUS pure plant sourced Vitamin C powder offers the perfect solution.
NATURAL, DELICIOUS VITUS VITAMIN C
VITUS Vitamin C is a 100% natural, vegan friendly, immunity boosting, wholefood powder. Not only is one dose equivalent to 6-8 oranges (yes, you heard that right), it also contains three of the world’s richest sources of vitamin C; Acerola Berry, Camu Camu and Kakadu Plum.
VITUS vitamin C perfectly blends into your busy life. Mix, Stir, shake or simply add it to water, smoothies, yoghurt, muesli or even baked goods and voila, immunity booster ingested.
Try our delicious VITUS Immunity Smoothie starring VITUS Vitamin C:
VITUS IMMUNITY SMOOTHIE RECIPE:
½ cup pineapple
1 medium carrot
1 tsp VITUS Vitamin C
½ tsp ginger
½ tsp turmeric
½ cup orange juice
¼ cup coconut water
Blend together until smooth